Horizontal lockup
General use: headers, footers and signatures.
Brand
For press, suppliers and clients who need to name us or show the logo. If what you need is not here, write to us before you publish.
Name
The name is written the same way everywhere; the logo is something else.
Logo
Use them as they are: negative on dark backgrounds, positive on light ones. One ink only.
General use: headers, footers and signatures.
Narrow or very tall formats.
Avatar, favicon and watermark.
Only when the symbol already appears on the piece.
Colour
The brand is monochrome. There is no brand colour to switch on for a campaign.
#000000
Pure black, no exceptions.
#F2F5F9
Main text and the logo.
#B9C3D1
Supporting text.
#8F9AA9
Labels, tables and data.
#DCE9FF
The one highlighted thing on screen.
In print the brand goes positive: black on white paper.
Typography
Archivo
Uppercase headings, always expanded.
Noto Sans
Paragraphs and lists.
JetBrains Mono
Labels, figures and data.
Diagram
AI at the centre, a flow layer and the systems the company already uses. It is the brand image: show it whole or not at all.
Hover or tap a system to see what it connects.
Writing about us
Write to us before you publish and we will reply with the right file or fact.
hola@xenth.ai